Best Day Ever by Ezra Brown x Tenacious Toys


Developed during the trying times of the pandemic, the Best Day Ever vinyl art toy by Ezra Brown features his retro Happy character feeling his way through life. Bearing a passing resemblance to a fantastic mouse, Brown’s first art toy makes its debut as a co-exclusive with Tenacious Toys.

With a quick stride and an apparent whistled tune on his lips, Happy’s day is about to take a not-so-happy, painful turn thanks to a sharp tack in his path. The sarcastic title of the figure hints at the character’s immediate misfortune and also the twists that may lie ahead.

An edition of 100, the Best Day Ever vinyl art toy (10″) will be available on Thursday (8.12) at 9 AM PDT from Tenacious Toys for $160 (USA shipping included). The figure will come with a bonus Tenacious Toys enamel pin.

About ‘Best Day Ever’

I came up with the Happy character right before the pandemic. At first he was just going to be an ordinary character… nothing special. But as time went on and we entered into a global pandemic, he took on a totally different role. Happy came to symbolize what we all wanted in a time of despair. People wanted to make sense of what was going on around them, and I felt that this character could have a much deeper meaning. So that’s how he evolved from just an ordinary character to a whole mood.

He’ll be in everyday situations that any of us could go through, but sometimes we just don’t know how to make sense of them. Happy is our emotions translated into cartoon form. That’s how I came up with the idea for the vinyl toy. Happy is my first vinyl art toy and I felt really good about the whole thing so that why I decided to name it Best Day Ever. Yeah I know he’s happy go lucky, whistling, etc, but if you notice he’s about to step on a nail. So “Best Day Ever” is also my sarcastic play on words… like when you’re having a bad day and you say “Best day ever!”





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