Licensing International Plans Licensing Essentials Course • The Toy Book

Source: Licensing International

Licensing International is preparing to launch a new virtual event that will serve as a crash course for those interested in the growing business of licensing.

The Licensing Essentials Course will take place June 17-18, and will be open to all brand licensing professionals — with a focus on retail executives — as well as other professionals looking to break into or expand their profile in the licensing community.

The course will cover 10 major topics and will feature guest appearances by a dozen top licensing executives.

Panels and sessions include:

  • The Basics of Licensing: Terminology and mechanics of a licensing journey.
  • Licensing Agreements & the Brexit Effect for Non-Lawyers: Understanding the document and how to address counterfeit products.
  • Why the Licensing Agent?: The Role and obligations of an agent.
  • It’s All in the Look, Style Guide Essentials: Developing a guide and bringing a brand to life.
  • Let’s Get Busy, Manufacturing Licensed Products: The process and timelines for creating licensed products.
  • Customer Attraction: How licensing comes alive in a retail environment.
  • It’s All in the Game: Case studying Sega’s Sonic the Hedgehog against key gaming data.
  • Sports Licensing: Bringing excitement from the field to the store.
  • Book Worms: Leveraging events to build licensing programs.
  • Making It Work at Retail: What retailers look for in licensed programs.

Participating executives:

  • Mel Beer – Licensing Director, Amscan
  • Susan Bolsover – Licensing & Consumer Products Director, Penguin Ventures
  • Dave Collins – Managing Director, PowerStation Studios
  • Rob Corney – Managing Director, Bulldog Licensing
  • Paul Ellis – Head of Licensing & Retail, Team GB
  • Elliot Matthews – Managing Director, Poetic Gem
  • Denise Penn – Director, Business Development, Octane5
  • Julia Redmond – Owner, Buyers Eye
  • Jason Rice – Director of Brand Licensing, Sega
  • Katie Rollings – Senior Vice President Licensing, eOne-Hasbro
  • Graham Saltmarsh – UK Managing Director, Licensing International
  • Helen Webster – Licensing Director, Golden Goose

Registration is open to members and non-members at All programming sessions will be available on-demand following the event.

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