Hot Wheels Returns to the Drag Strip with NHRA Deal • The Toy Book

Hot Wheels ‘77 Plymouth Arrow Funny Car at The Strip at Las Vegas Motor Speedway, 2017 | Source: James Zahn/The Toy Book

Two iconic brands with a storied history together are teaming up once more.

Mattel and NHRA inked a new licensing deal to develop a collection of Hot Wheels die-cast vehicles set for release in June. The new collection will include die-cast hot rots, including a 1974 Chevrolet Vega Pro Stock car and a 1971 Ford Mustang Funny Car that kids, collectors, and NHRA enthusiasts can use to host drag races on the iconic Hot Wheels orange track at home.

Source: NHRA

“Hot Wheels has a long history of working with NHRA teams since our early days with Snake and Mongoose, over 50 years ago,” says Roberto Stanichi, senior vice president and global head of Hot Wheels at Mattel. “We’re honored to once again roll into the staging lanes, watch the tree light up and ignite the Hot Wheels challenger spirit in NHRA fans of all ages.”

Over the years, NHRA and Mattel have partnered to offer a wide assortment Hot Wheels vehicles and playsets steeped in the culture of drag racing. In the 1970s, the companies even teamed up in the real world as Mattel stepped in to sponsor the NHRA Hot Wheels Supernationals for a few years.

“The partnership between NHRA and Mattel is a perfect match,” says Jeffrey Young, NHRA VP of marketing and communications. “NHRA is excited to work with Mattel to bring new products to new NHRA fans across the globe.”

Over the past few years, Hot Wheels has continued to grow into a lifestyle brand embraced by kids and families of all ages. Similarly, the NHRA licensing program continues to expand through toys and collectibles, houseware, home decor, automotive products, and more.

The 2021 Hot Wheels x NHRA collection will be revealed in the months ahead.

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