Pokémon, Post Malone Partner for Virtual Concert on Pokémon Day • The Toy Book


Pokémon Post Malone concert poster | Source: Pokémon/the Toy Book

As part of its ongoing 25th-anniversary celebration, The Pokémon Co. International is partnering with singer Post Malone for a free, virtual concert on Feb. 27 — also known as Pokémon Day.

This concert is the latest initiative in the P25 Music program, a year-long collaboration between Pokémon and Universal Music Group that will produce new songs, styles, and other music moments with a Pokémon twist. Last month, the company revealed Katy Perry as the premier artist for this program.

The Post Malone x Pokémon concert will be free to watch on the official Pokémon YouTube channel, the Pokémon Twitch channel, and the Pokémon 25th anniversary website starting at 7 p.m. ET on Pokémon Day. At the end of the concert, the company will reveal details about upcoming P25 Music collaborations.

Leading up to this virtual event, The Pokémon Co. will host some activations across the brand. The company will distribute a special password on Feb. 25 that players can use to add a special Pikachu to their Pokémon Sword and Pokémon Shield games. Following the music theme of this anniversary year, the special Pikachu will know the move “sing,” which it can’t ordinarily learn.

Then, on Feb. 27, the company will stream a curated selection of music-themed Pokémon episodes on Pokémon TV, leading up to the Post Malone concert.

For the most up-to-date information about the concert and other anniversary events, visit 25.pokemon.com.



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