I’m A Girly is teaming up with The R Collective to create the world’s first upcycled, sustainable clothing collection for dolls.
The new collection will utilize excess fabric from the fast fashion industry to create new styles while drawing attention to wasteful practices in both the toy and fashion industries. I’m A Girly was launched in 2017 Swiss company Finfin AG to promote a mission of ‘sustainability with style’
“We are aware of the problems our industry is facing and are working every day to improve the situation,” says Theresia Le Battistini, CEO and founder, I’m A Girly. “For example, our latest line of dolls is made of recycled materials, and to ensure our product is relevant to our target group and to prevent overproduction, all products are directly co-designed by our audience, the children.”
This spring, kids will be invited to send in designs for I’m A Girly’s sustainable doll collection as part of the Global Kids4Kids Design Competition. Winning designs will be included in the upcycled collection.
The R Collective was launched in 2007 by Christina Dean in an effort to curtail fashion waste. The organization works with select partners to utilize the enormous textile overstocks leftover by luxury fashion brands each year.