Educational Insights Names Heather Weeks Senior Director of Product Development • The Toy Book


Heather Weeks | Source: Educational Insights/The Toy Book

Following the successful launch of the new Design & Drill Bolt Buddies line last year, Educational Insights has promoted Heather Weeks to senior director of product development. Weeks joined the company four years ago as a senior manager in product development and licensing prior to serving as director of product development for toys and games aimed at kids ages 2-12.

In her new role, Weeks is responsible for overseeing new product development, research, and initiatives for Educational Insights, working closely with the product leads for bestselling lines such as GeoSafari, Design & Drill, and Playfoam.

“Heather recognized early in her time here at Educational Insights that all our teams would benefit greatly from sharing ideas, experiences, obstacles, data, and successes on a more frequent basis,” says Lisa Guilli, general manager, Educational Insights. “She has made it a priority to strengthen communication, which has resulted in an inspiring and collaborative working environment that our entire company benefits from. As a team leader, Heather is a major contributor to the growth of our company the last several years and I truly believe the best is yet to come!”

“Childhood is a brief and sacred time when children are full of wonder, curiosity, and endless possibilities,” Weeks says. “It is our great privilege and responsibility as a team of inventors, teachers, and artists to play a part in shaping this time. At Educational Insights, we don’t make toys — we make memories, we build confidence, and we bring families together. It’s truly an awe-inspiring mission to head to work with each day.”

Prior to joining Educational Insights, Weeks worked in the educational services industry as corporate general manager at TestMasters.



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