Disguise, Moonbug Entertainment Ink Deal for Blippi Costumes • The Toy Book


Blippi | Source: Disguise/The Toy Book

Disguise Inc — the costume division of Jakks Pacific — has entered into a new partnership with Moonbug Entertainment to design, manufacture, distribute, and market costumes and accessories based on the hit preschool brand, Blippi.

Blippi, performed by Stevin John, has become a global sensation over the past few years with videos streaming across YouTube, Amazon, Hulu, and more. His signature outfit has become instantly recognizable by kids and parents.

“We are excited about our new partnership with Blippi,” says Tara Hefter, executive vice president and general manager, Disguise. “The iconic orange and blue design of this fun and energetic character makes it a natural fit for costumes and accessories. Blippi’s interactive, educational content resonates with both children and adults, making it an amazing heartfelt hit.”

Disguise plans to launch its Blippi collection at major retailers, Halloween specialty shops, and digital retailers beginning this fall.



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