Disguise Levels Up New Costume Deal for Nintendo’s Kirby Franchise • The Toy Book


Kirby costumes are headed to retail | Source: Disguise/The Toy Book

Disguise Inc — the costume division of Jakks Pacific — has entered into a new partnership with Warpstar to design, market, manufacture, and distribute costumes and costume accessories inspired by Nintendo’s Kirby franchise. Disguise will launch a line with looks inspired by the original Kirby as seen in gaming and animation this fall.

“The demand for gaming-themed products has exploded in recent years, and Disguise is the worldwide leader in licensed video game costumes,” says Tara Hefter, executive vice president and general manager, Disguise. “The addition of Kirby is a natural fit for our portfolio, as Kirby is part of the Nintendo family and Disguise has been the costume partner of Nintendo since 2013. We are excited to expand our offering of Super Mario, Zelda, and Animal Crossing characters with Kirby, and to bring this adorable pink character to life! The popularity and worldwide recognition of Kirby in pop culture merged with Disguise’s high-quality costumes will be sure to be a hit with fans globally.”

Kirby is co-owned by Nintendo and HAL Laboratory, Inc and licensed by Warpstar on their behalf. The Kirby video game series includes 35 games that have sold a combined 74 million units since the debut of Kirby’s Dream Land in 1992.



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