Make Way for More Than 40 New Squishmallows in February • The Toy Book


Some New Members of the Squishmallows Squad | Source: Squishmallows/the Toy Book

Kellytoy — a subsidiary of Jazwares — is releasing more than 40 new Squishmallows next month.

The first items on the ‘mallow menu include plush food items, like a cheeseburger and fries; deep-sea creatures, such as whales, crabs, octopuses, and penguins; and tie-dye dinosaurs. This is in addition to the Valentine’s Day Squishmallows and the Easter egg styles previously announced.

Some of the summer additions will include new styles of HugMees, the sassy Squish-Doos, Heroes, and Flip-A-Mallows. Consumers can also expect plenty of seasonal and holiday options, as well as a larger offering of licensed Squishmallows this year.

The plush line is made of soft and squishy spandex “EF” and polyester stuffing that makes each character as puffy as a marshmallow. Each Squishmallows character’s name and background story is detailed on its hangtag, and each character is available in a variety of sizes ranging from 3.5 inches to 24 inches.



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