After making a splash with its popular games, What Do You Meme? is heading to Bikini Bottom.
The growing game company inked a licensing deal with ViacomCBS to produce games and pool floats based on Nickelodeon‘s SpongeBob Squarepants. The new line of products is expected to debut across the U.S. and Canada in time for the release of the feature film, SpongeBob SquarePants: Sponge On The Run this summer.
“SpongeBob SquarePants is one of the internet’s most ‘memed’ properties whose fan appeal spans multiple generations, making it the perfect fit for What Do You Meme?’s fan base and product line,” says Tom Emelo, vice president, What Do You Meme?
SpongeBob, Patrick Star and many of their undersea companions will appear as part of the Iconic Floats brand of inflatables and in several games set to be released under the core What Do You Meme? brand.