Today, LEGO Group is celebrating 10 years of the LEGO NINJAGO brand.
The journey started in 2011 and in the time since, many kids have grown up with LEGO NINJAGO and the LEGO NINJAGO Masters of Spinjitzu television series. Master Wu and the ninjas Kai, Cole, Zane, Jay, Lloyd, and Nyahave taught kids valuable lessons about life, while they use their courageous ninja skills to fight the forces of evil.
‘’It has been an amazing journey to see a product range turn into something that kids have enjoyed for 10 years,” says Michael Svane Knap, Design Manager at the LEGO Group, in a press release, “Some have grown up with LEGO NINJAGO and are now expressing their gratitude and telling us how they have learned lifelong skills. In my opinion, that is the best thing about LEGO NINJAGO.”
To mark the 10th anniversary, the LEGO Group is releasing 11 LEGACY sets throughout the year as part of a total of 23 LEGO NINJAGO sets. Six of the sets include a limited-edition, gold ninja minifigure. As another tribute, on Feb. 1 LEGO retail stores will release an exclusive three-level LEGO NINJAGO City Gardens set that showcases some of the main moments of the series.
LEGO Group is also partnering with stylish streetwear and clothing brands to create special anniversary merchandise collections. The first collection is LEGO NINJAGO x HYPE, which will launch on Jan. 15. It celebrates the colorful city of the Prime Empire from last year’s television series.
Throughout the year, people can find anniversary content here, including fan art and toy photography.