In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Drew Vernon, marketing director at tonies USA.
For the last new episode of the podcast for 2020, Albritton shines the spotlight on one of the year’s biggest hits with families: Tonies, a system that promotes independent play, imagination, and storytelling via a screen-free digital audio system, collectible figures, and a vast and diverse offering of audio content.
Vernon — whose background includes roles at The LEGO Group and Procter & Gamble and the founder of a drop-in child care business — discusses the importance of speaking to both kids and caregivers in marketing material. Vernon also shares details about his experience developing the LEGO “Prescription for Play” marketing efforts for U.S. pediatricians offices. Finally, the duo delves into the open-ended play power of the Toniebox.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 80 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.