Moonbug Taps Wow! Stuff for CoComelon Toy Extension • The Toy Book


CoComelon | Source: Moonbug

CoComelon continues to grow into a global sensation on-screen and in toy departments.

Moonbug inked a deal with UK-based Wow! Stuff for an extension of the popular 3D animated series into new product categories. Under the agreement, Wow! Stuff will launch a CoComelon activity table alongside night lights, puzzle blocks, and more. The deal marks a significant step in Wow! Stuff’s expansion into preschool toys.

“Our mission is to partner with Tier 1 licensed brands and work until our brains hurt to deliver innovation that is on brand and in-universe,” says Richard North, CEO at Wow! Stuff. “This new agreement with Moonbug allows us to expand the playful world of CoComelon with new experiences that kids and families will absolutely love.”

CoComelon currently stands as the most-viewed YouTube channel globally with more than 3.5 billion monthly views. The channel just hit a milestone of 100 million subscribers and more than 100 days in the Netflix Top 10 in the U.S.

In light of the questionable toy fair season ahead, interested retailers and distributors can email dawn.lavalette@wowstuff.com for sales information.



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