In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with YWow Games and Ypernovea CEO Michele Rudelli.
YWow Games burst onto the scene this year with a new collection of games and licensed puzzles (featured in the Toy Book‘s annual summer Games & Puzzles Showcase) that have been gaining an audience around the world through colorful branding inspired by Kellogg’s cereals, Mentos, and Pringles.
On the show, Rudelli delves into his backstory and path into the toy industry from the forests of Switzerland through Starbucks. Additionally, Albritton and Rudelli discuss YWow’s passion for eco-friendly products and how the new product line, Go Master YouTubers and Gamers brings online trends to the tabletop.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 80 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.