Sarah Boyer Named Vice President, Retail at ZAG • The Toy Book


Source: ZAG/The Toy Book

ZAG is gearing up for another year of expansion for its ZAG Heroez portfolio of properties with the addition of Sarah Boyer as vice president, retail, North America.

In her new role, Boyer, who joins the company from MGA Entertainment (MGAE), will manage strategic relationships across all tiers of retail for all of the properties under the ZAG Heroez label, including Miraculous: Tales of Ladybug & Cat Noir, Power Players, and the forthcoming Ghostforce. She reports to Kirk Bloomgarden, senior vice president, global licensing.

“We are entering the next phase of tremendous growth for ZAG and especially our flagship global brand phenom, Miraculous,” says Julian Zag, executive vice president, global operations, ZAG. “Given the roster of new licensees coming on board, it is the ideal time to welcome an executive of Sarah’s caliber in the retail space to our robust consumer products’ team. We have a wide range of new products slated to hit retail shelves in 2021 and 2022, culminating with the $100 million theatrical release of Miraculous Ladybug And Cat Noir: The Awakening and the launch of seasons four and five of the series.”

Source: Playmates Toys/The Toy Book

At MGAE, Boyer served as senior director, North America retail business development where she worked to establish retail partnerships and market launch strategies for mass, specialty, and mid-tier retailers. She previously held similar positions at 20th Century Fox Consumer Products and DreamWorks Animation. Boyer began her career in retail and licensing with roles at Walmart, Dillard’s, Nickelodeon, and The Beanstalk Group.

“It is such an exciting time at ZAG with the global growth of the Miraculous brand, in particular, and I am excited to work with Julian, Kirk, and the ZAG team to develop even stronger retail relationships to bring a wide range of products across all of the ZAG Heroez brands to market in the coming years,” says Boyer.

Boyer’s appointment follows other recent moves at ZAG, including the appointment of Rebekah Belzer, vice president, new business and retail development; Lisa Foster, vice president, licensing, North America; and Elinor Schops, vice president, games and interactive experiences.



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