Mattel Debuts Hello Kitty and Friends Sanrio Collaboration • The Toy Book


Source: Sanrio & Mattel

Sanrio partnered with Mattel for a toy and accessory collection featuring some of the brand’s most popular characters: Hello Kitty, My Melody, and Badtz-Maru. 

The Hello Kitty and Friends collection includes dolls, playsets, stationary, surprise toys, and more. Highlights include the Sanrio Double Dippers Collectible sets that come with one Hello Kitty figure, one hat accessory, and one cake or donut accessory. The Sanrio Surprise Stampers includes one of eight collectibles that act as a self-stamper, pencil topper, and keychain. 

Source: Sanrio & Mattel

Hello Kitty and Friends Minis Playsets are also available, which feature the famous character and her friends eating at a diner, attending a tea party, lounging at the beach, or enjoying a carnival. 

“Over the past 60 years, Sanrio has cemented a legacy built on the foundation of ‘Small Gift, Big Smile’ and this collection with Mattel encompasses that so well,” says Jill Koch, senior vice president of sales and business development at Sanrio Inc.

The Hello Kitty x Mattel collection launches today at Walmart and Amazon, with prices ranging from $3.99 to $19.99. 



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