When Technicolor Animation Productions’ Gus — The Itsy Bitsy Knight debuts next year, a full toy line will be close behind.
Mattel inked a multiyear global licensing deal with series distributor PGS Entertainment to create and market a full line of Fisher-Price toys based on the animated preschool series. The Fisher-Price collection will include figures, playsets, plush, vehicles, and more inspired by Gus — a small, grasshopper-sized boy who dreams of becoming the greatest knight in the kingdom of Karamel.
“We are always looking for new properties that offer strong, toyetic qualities,” says Nick Karamanos, senior vice president of entertainment partnerships at Mattel. “From the moment we first saw the world of Gus – The Itsy Bitsy Knight, we were drawn to its compelling story.”
Gus is said to feature a “medieval setting with a modern twist” that finds the titular hero armed with a laser sword and an electric pony as he sets out to pursue his daily adventures.
The series will launch globally next year with 52 11-minute episodes. Mattel expects its Fisher-Price toy collection to arrive at retail in 2022.