The race toward Christmas is on, and with more consumers turning to digital retailers than ever before, a clearer picture of what’s hot is beginning to emerge.
Amazon revealed that 2020 has already delivered the biggest sales numbers of any holiday shopping season in the company’s history. Toys and games are contributing to the sales success with top sellers tracked from Oct. 15 through Nov. 30 revealing some surprising winners that are filling virtual carts as gift-givers stock up.
Some of the top sellers for the holiday season thus far include Mattel‘s Hot Wheels 20 Car Gift Pack, Learning Resources‘ Spike The Fine Motor Hedgehog, the LeapFrog Learning Friends 100 Words Book, and MGA Entertainment‘s L.O.L. Surprise! Present Surprise Doll.
Additionally, the success of Star Wars: The Mandalorian on Disney+ has propelled the LEGO Star Wars Mandalorian Battle Pack to the No. 1 spot in the construction/stacking blocks category.
On the gaming front, Exploding Kittens ranked among the bestselling items on Amazon for Black Friday while the Nintendo Switch Fortnite Wildcat Bundle and Hasbro‘s Connect 4 were big hits on Cyber Monday.
As the countdown to the holidays continues, families looking for the hottest toys and games of the season are encouraged to consult the Toy Insider‘s 15th Annual Holiday Gift Guide for a list of great gift ideas for kids of all ages.