General Mills Brings Sesame Street Cereal to the Breakfast Table • The Toy Book


Source: General Mills/The Toy Book

It’s been a few years, but the Muppets of Sesame Street are headed back to the cereal aisle.

Sesame Workshop inked a deal with General Mills for a new Sesame Street Cereal that will begin hitting shelves next month. Sesame Street Cereal will come in two varieties, including berry flavor with number-shaped pieces, and cinnamon flavor with letter-shaped pieces. Cookie Monster, Elmo, and Abby Cadabby will greet young breakfast enthusiasts on each box.

According to Hillary Balma, senior brand manager at General Mills, Sesame Street Cereals feature “key nutrients, delicious flavors, and playful learning opportunities to make breakfast that much more meaningful for parents and kids alike.”

Source: General Mills

The back of each colorful box opens like a book and includes short stories with Elmo presented in English and Spanish.

“Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder, and that means nourishing the mind and body,” says Gabriela Arenas, vice president of licensing, North America, Sesame Workshop. “Breakfast gives kids the boost they need to grow, play, and learn each day.”

Each of the six dual-language stories includes prompts and questions to get kids engaged in learning and physical activity.

Sesame Street cereals have been produced by a variety of brands over the years, most recently Post and Earth’s Best.



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