ZURU’s Dino-themed Toys Stampede Into Retail for the Holidays • The Toy Book


Source: ZURU

ZURU unleashed three lines of dinosaur-themed toys that offer unique ways for kids to explore their creativity with unboxing, surprises, robo-technology, and more. 

With the ZURU Smashers Dino Ice Age Surprise line, kids can discover new toys, creatures, and adventures through unboxing since its first launch in 2017. The extremely popular Dino Ice Age Surprise Epic Egg comes with one of 25 surprises that kids can then piece together to reveal different Ice Age creatures. 

These surprise dinos also come in mini versions or an 8-pack for an even bigger unboxing. Kids can enjoy ongoing play with the Smashers Dino Ice-Rex Playset with which kid archeologists can smash and rebuild dino eggs again and again. 

The 5 Surprise Dino Strike Glow in The Dark Series 2 is also available. Each capsule comes with armor, headgear, and glow-in-the-dark customizable accessories ready to be assembled into a unique battling dino. Kids can collect all 13 dinosaurs available including the super-rare golden fossil T. rex.

Source: ZURU

For kids looking for more play and features, ZURU also debuted a Robo Alive Dinosaurs that use robo-technology to make a voracious raptor that runs rapidly. These dinos also include a surprise dino slime egg for an added burst of fun. 

According to ZURU, sales for the entire Smashers line are up 98% this holiday season, so consumers should act fast to catch these ferocious toys that are perfect for any dino-lover. 

For more information, visit the ZURU website. 



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