Illinois-based E-Blox inked a deal with Universal Branding and Media (UBM) in an effort to extend its growing line of STEM-authenticated toys through licensing.
Launched in 2016 by Art Seymour and his sons, James and Joe, E-Blox produces a wide array of building sets comprised of plug-together bricks and modules that kids can use to create functional robots, vehicles, and more.
“Universal Branding & Media is looking forward to working with E-Blox to develop branded products that will continue to stimulate a child’s imagination and storytelling capabilities,” says Heidi Schwartz, vice president business development, UBM.
E-Blox’s Build Your Own Burp ‘N Fart Machine is a featured pick in the Toy Insider‘s 15th Annual Holiday Gift Guide for kids ages 5-7. The demand for the set was so high that it sold out in just five days. Earlier this year, the Seymour brothers appeared on the ‘Power Kid Podcast’ presented by the Toy Book to discuss the growth of E-Blox.