Mattel and Tim Hortons are teaming up to show girls that they can be anything, including a hockey player.
Tim Hortons Hockey Barbie Dolls launched today at participating Tim Hortons restaurant locations across Canada. Hockey superstars Marie-Philip Poulin and Sarah Nurse are on board for the launch of the new campaign that will support the Hockey Canada Foundation’s efforts to support girl’s involvement in the sport. Tim Hortons will donate 100% of its net proceeds from sales of the doll to the organization.
“Barbie was founded in 1959 by Ruth Handler and the philosophy behind Barbie was that through the doll, a little girl could be anything she wanted to be,” says Tara George, country head, Mattel Canada. “Today, with the launch of the two Tim Hortons Barbie dolls, girls can imagine themselves as a hockey player.”
Kids can choose from two different Tim Hortons Hockey Barbie dolls. Each doll comes with a Tim Hortons hockey jersey, helmet, hockey stick, a doll stand, and a certificate of authenticity.
“Barbie has inspired girls to be anything by showcasing aspirational roles in fields where women are underrepresented,” George adds. “As a parent who spends a lot of time at the rink, I am incredibly proud of the partnership with Tim Hortons and the opportunity to encourage more girls to get involved in hockey, one of the country’s most beloved sports.”
The debut of the new dolls continues Barbie’s You Can Be Anything program and its effort to stop the Dream Gap: the place where girls start to question self-worth and stop believing their gender can do or be anything.