VTech, LeapFrog Partner with TerraCycle for Electronic Toy Recycling • The Toy Book


Source: TerraCycle/TheToyBook

Vtech and LeapFrog are making a big move toward sustainability thanks to a newly inked partnership with TerraCycle.

A new, free recycling program provides an easy way for families in the U.S. to properly recycle select electronic toys and learning devices. The toys will be cleaned, melted into hard plastic, and remolded to make new products, many of which make their way into parks and playgrounds as picnic tables and benches.

“By partnering with TerraCycle, we are making it easier for parents to recycle electronic toys while making inroads to our ongoing sustainability goals for VTech and LeapFrog,” says Andy Keimach, president, VTech Electronics North America.

Families wishing to recycle their VTech and LeapFrog toys can visit a special program page on the TerraCycle website to find shipping information and to print a prepaid shipping label.

With the launch of its new program, VTech and LeapFrog join a growing number of toymakers, including Hasbro, Mattel, MGA Entertainment, and ZURU that have partnered with TerraCycle in an effort to reduce toy waste.



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