In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Chalk of the Town‘s Chief Chalking Officer Sondra Mansfield.
In recent years, Chalk of the Town has taken social media by storm with a line of products that kids and families use to design and style their own t-shirts, totes, and patches with water-based chalk markers.
On the show, Mansfield shares how she found inspiration in the T-shirt market while on vacation and how she’s been able to communicate her products to families while finding a unique niche. Mansfield also discusses her personal experience with a hurdle that many entrepreneurs face: fulfilling large orders following a successful marketing campaign or TV appearance.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.