Hasbro Gaming’s Simon Takes Over the Empire State Building • The Toy Book


Source: Hasbro/Empire State Realty Trust/The Toy Book

Hasbro Gaming‘s classic electronic memory game, Simon, is soaring to new heights above New York City this weekend.

The Empire State Building (ESB) launched ESB Simon as a new way for families to compete digitally using the tower’s famous lights on a special website. Residents of New York and New Jersey with a view of the famous tower can participate live as up to 100,000 people compete from 8 p.m. to 9 p.m. on Halloween night. Players will test their memories by following increasingly complex patterns in the game’s signature blue, green, yellow, and red by opening Simon-Live.com on their phones.

“The Empire State Building is always looking for new ways to have our fans interact with us,” says Jean-Yves Ghazi, president of the ESB Observatory. “This Halloween, we are excited to share a fun way to engage with not only locals with a view of the tower, but with people across the world. While Halloween may look different this year, ESB Simon will be a bright light in an otherwise spooky night.”

Simon was launched in 1978 during a party at Studio 54 in New York City. The game was produced by Milton Bradley which was acquired by Hasbro in 1984.



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