Cloudberries’ First-of-Its-Kind Puzzle was Crowdsourced in Less Than Two Hours • The Toy Book

Source: Pexels

The final piece of a history-making puzzle is almost in place.

Cloudberries, a UK-based puzzle company, invited puzzlers worldwide to work together to add their own flair to a puzzle — which was then completed in less than two hours. The goal was to test out the concept of “wisdom of the crowd,” a theory that people can work together even if they have no idea what others are doing. Five hundred people chose one piece of the puzzle and a color for it, but couldn’t see what anyone else was picking.

The end result, Cloudberries’ website says, looks amazing. Those who were quick enough to choose a color and leave their email will be the first to have access to the actual puzzle that Cloudberries will manufacture with the design. It will have an initial release of 500 units, which will be available by preorder by the end of the year and in puzzlers’ hands by February.

When the design is officially revealed, Cloudberries’ followers and fans will be able to help name it before it goes on sale. The company will accept suggestions and eventually put together a shortlist of names that anyone can vote on.

Cloudberries plants a tree for every puzzle sold. Check out its other puzzles here.

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