A pair of famous canines have joined the plush wheeled goods lineup from Dynacraft.
Universal Branding & Media brokered deals with Peanuts Worldwide and Scholastic for Snoopy and Clifford The Big Red Dog to be reimagined as new ride-on toys from Dynacraft.
“Clifford and Snoopy resonate with adults and children of all ages therefore they make a heart-warming addition to the already popular plush category that Dynacraft has successfully partnered with Walmart [both] in-store and on walmart.com,” says Heidi Schwartz, vice president business development, Universal Branding & Media.
Charles M Schulz’s iconic beagle Snoopy leads the pack with a 6-volt plush ride-on toy and a 12-inch bike. Dynacraft’s deal with Peanuts Worldwide also includes non-electric ride-ons and scooters.
Clifford The Big Red Dog also joins the plush ride-on lineup with a 6-volt toy of his own.
The new additions join Dynacraft’s holiday range alongside the recent NCAA mascot collection.