TOMY Launches U.S. Instagram for TOMICA Die-cast Brand • The Toy Book

Source: The Toy Book/The Pop Insider

TOMY is continuing the relaunch of its die-cast brand, TOMICA, in the U.S.

As the vehicles officially arrived at Amazon this week, the company launched its first official Instagram account for collectors in the U.S. The famous brand relaunched at retail with a Walmart-exclusive assortment for its 50th anniversary last year.

“The TOMICA brand of diecast vehicles has always focused on Japanese car brands,” says Vincent D’Alleva, chief brand and commercial officer, TOMY International. “Today, of course, the popularity of TOMICA is still very strong in Japan, but in North America we’re seeing a growing number of collectors investing in the brand for the first time. We are aiming to have a much closer relationship with North American collectors and fans of TOMICA than we’ve ever had before.”

The new Instagram feed will showcase new product offerings in addition to providing a historical reference for new and old fans alike.

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