ZURU Lines Up Crayola, Nickelodeon, Wham-O, and More for Toy Mini Brands • The Toy Book


Source: ZURU

Another batch of classic toys has been zapped with the shrink ray for the latest line extension in ZURU‘s popular 5 Surprise Mini Brands series.

Toy Mini Brands includes miniature versions of classic and modern toys from licensors including Crayola, Rubik’s, WowWee, and Wham-O alongside brands from ViacomCBS’ Nickelodeon. Even ZURU’s own brands such as Smashers, Bunch O Balloons, X-Shot, Rainbocorns, and Metal Machines are in the mix.

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” says Aneisha Vieira, global brand director at ZURU. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year. ”

ZURU’s Toy Mini Brands includes more than 60 toys that are designed to match their full-sized counterparts. The assortment includes JoJo Siwa, Blaze and the Monster Machines vehicles, SpongeBob SquarePants, Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, Angelica from Rugrats, and Crayola crayons, Frisbee, Fingerlings, and more.

The collection will be available in North America beginning next month.



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