University Games Acquires Lagoon Group from Asmodee • The Toy Book

Source: University Games/The Toy Book

University Games’ buying spree continues.

The company purchased The Lagoon Group from Asmodee and will begin shipping select Lagoon products to retailers in the U.S. and Canada today.

“I have admired Lagoon Games and its product line since first meeting Lagoon’s founder Simon Meluish in the 1990s on a trip to Chiang Mai, Thailand,” says Bob Moog, University Games president and co-founder. “We plan to keep Lagoon Games true to its British roots while sharing these very special gifts, games, puzzles, and books with people around the world.”

The new deal marks the 14th acquisition by University Games and its third in the UK since May 2019.

University Games is in the midst of its 35th anniversary.

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