Animaccord, Ferrero Launch ‘Masha and the Bear’ Kinder Mix Assortment • The Toy Book

Source: Animaccord

For the first time ever, Ferrero is issuing a licensed version of its famous Kinder Mix collection.

To celebrate 10 years of collaboration, Ferrero and Animaccord worked together to create a Masha and the Bear Kinder Mix assortment that will be available throughout Russia this holiday season. The launch will be supported by a 3D animated Christmas-themed commercial that features characters from Masha and the Bear preparing to celebrate the season with their loved ones.

In 2010, Masha and the Bear became the first local intellectual property (IP) licensed by Ferrero for use in products developed for the Commonwealth of Independent States (CIS) region. Licensed candies have since been made available under the Masha and the Bear brand across other parts of Europe, Latin America, the Middle East, and Africa.

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