Some familiar faces have joined the Squishmallows squad.
Kellytoy — a subsidiary of Jazwares — unveiled a trio of Sesame Street Squishmallows inspired by some of the most popular Muppets from Sesame Workshop’s long-running series.
Elmo, Cookie Monster, and Abby Cadabby have been reimagined in the Squishmallows’ signature style. The 12-inch plush characters are available exclusively through Sesame Place.
More than 55 million Squishmallows have sold since the brand was introduced in fall 2017. The full Squishmallows Squad is available in a multitude of different sizes that are available in more than 40 countries. Upcoming collections include the 2020 Holiday Squad, Halloween Squad, Everyday Heroes, and a Star Wars collection including The Child (Baby Yoda).
Attendees to the Toy Insider’s Holiday of Play @ Home event will be able to get a look at some new Squishmallows in the Jazwares booth.