The LEGO Group is making yet another big move in its ongoing efforts toward sustainability.
The Danish brickmaker is dumping the single-use plastic bags that have been a staple of LEGO building sets for years in favor of environmentally friendly, easy-to-open paper bags. The move comes alongside a $400 million pledge over the next three years to accelerate the company’s long-running sustainability and social responsibility efforts.
“We cannot lose sight of the fundamental challenges facing future generations,” says LEGO Group CEO Niels B Christiansen. “It’s critical we take urgent action now to care for the planet and future generations. As a company that looks to children as our role models, we are inspired by the millions of kids who have called for more urgent action on climate change. We believe they should have access to opportunities to develop the skills necessary to create a sustainable future. We will step up our efforts to use our resources, networks, expertise, and platforms to make a positive difference.”
Related: Play for Today, Play for Tomorrow: The Shift Toward Eco-Friendly Toys and Sustainable Production
Beginning next year, Forest Stewardship Council (FSC) certified recyclable paper bags will be used in a trial run as the company works toward making all of its packaging sustainable by 2025.
Additionally, LEGO plans to be carbon-neutral by 2022 with the goal of producing fully sustainable products by 2030.
Christiansen adds that the company will continue working with organizations including UNICEF, the Ellen MacArthur Foundation, World Wild Fund for Nature, RE100, and Save the Children in an effort to make a greater social impact around the world.