Halloween’ with Super Mario, Frozen II Characters • The Toy Book


Treats at Home: Halloween | Source: Jakks Pacific/The Toy Book

The spread of the COVID-19 pandemic continues to force creativity and evolution across a variety of industries, including those that touch on toys and seasonal.

Jakks Pacific is one of the companies that are uniquely positioned at the intersection of different businesses that have been presented with both challenges and opportunities this year. As the owner of Disguise Inc., Jakks is a major player in the Halloween business and this year the company is introducing a new product range in an effort to connect with families during the spooky season while cross-pollinating its toys and costumes: Treats at Home.

Available Oct. 5, Treats at Home: Halloween launches with sets inspired by Super Mario and Frozen II.

Source: Jakks Pacific/The Toy Book.

Similar to the recently revealed Elf and Gremlins advent/countdown calendars, the Treats at Home sets each feature doors that kids can open to reveal surprises, but with a pandemic twist. Each set includes 10 postcard invitations that are intended to be sent via USPS to friends and family members to invite them to a virtual trick-or-treating event at home via Zoom, Facetime, Google Meets, or any video conferencing platform of choice.

During the video calls, participants will be encouraged to dress up and show their costumes as kids open the doors to reveal surprise “treats.”

The Super Mario set features eight figures and two accessories from the World of Nintendo in a Boo Mansion pop-up environment. The Frozen II set includes 10 figures based on Arendelle’s most famous residents including Olaf, Kristoff, Sven, and multiple fashion looks for Anna & Elsa.

On the back of each box is cross-sell messaging promoting the Disguise range of costumes. Treats at Home: Halloween sets can be found at Amazon, Target, and select specialty retailers.



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