Spin Master Gains ‘League of Legends’ License • The Toy Book

Source: Riot Games

Spin Master is gearing up as the global master toy licensee for Riot Games’ League of Legends. The company plans to release action figures, role-play items, and playsets based on the popular PC game next fall.

League of Legends has been around for two decades and is a team-based, multiplayer online strategy game that takes players on a mystical adventure where they battle their way to victory.

“We are excited to have brought together two powerhouses in gaming and toys. Spin Master’s passion for the League of Legends IP stood out as a key differentiator, and we are excited to go on this journey with Spin Master and Riot Games,” said Robert Schwartz the vice president of sales and new business development for CAA-GBG.

The multi-year deal was brokered by CAA-GBG, the global licensing representative for Riot Games. League of Legends is the most popular PC game worldwide.

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *