MGA Entertainment Opens New Offices to Expand European Reach • The Toy Book

Source: MGA Entertainment

MGA Entertainment (MGAE) is extending its reach in Southern Europe with the opening of three new local offices.

“I’m excited to announce that MGAE has opened offices in France, Italy, and Spain,” says MGAE Founder and CEO Isaac Larian. “MGAE continues to see significant growth in our international territories, and this new strategic direction will help to deepen our reach and bring us closer to our business goals while also providing direct support to retailers in the region.”

Former Bandai Sales and Marketing Director Mila Gonzalez will manage Iberia and Spain while former Melissa & Doug and Schleich Managing Director Thierry Thivolle will lead the office in France. Filippo Agnello, formerly of Mattel, will head operations in Italy.

The new offices will help MGAE to take control of direct representation and sales for its products throughout the region.

This fall, MGAE will debut a host of new products from its Little Tikes and L.O.L. Surprise! lines in addition to new brands including Rainbow High and Lilly Tikes.

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