Jazwares‘ new collection of toys based on Moonbug’s popular CoComelon brand is making a splash at retail.
Announced ahead of Toy Fair New York this past February, the new collection of action figures, vehicles, plush, and roleplay toys features characters made famous on the CoComelon YouTube channel which was recently acquired by Moonbug. CoComelon videos are now available on Netflix, and on YouTube the channel remains the No. 1 most-watched channel with more than 3.5 billion views each month.
“CoComelon has quickly become one of the most parent/child co-viewed brands in the world, and joyful preschoolers will be thrilled to celebrate this beloved content in toy form,” says Jeremy Padawer, executive vice president and partner at Jazwares. “As a result of this significant viewership, combined with quality, musical content focused on little JJ, his family, and friends, we are already seeing incredible demand for CoComelon.”
Items including the Musical Yellow School Bus and JJ Figure, Musical Doctor Checkup Set, Family & Friends Six Pack, and Mini Vehicles are quickly selling out at retailers across the U.S. Jazwares says that it’s working hard to meet demand with more shipments on the way.