Spin Master‘s PAW Patrol is currently in its seventh season on Nickelodeon, and when a new generation of kids discovers the series every few years, a new generation of parents does as well.
Since its debut in 2013, millions of parents have entered the world of Adventure Bay alongside their kids, and now, TV’s Dax Shepard is here to welcome a whole new generation of adults to The PAW Patrol Years. To help those unfamiliar with the show and its toys, Shepard explains it as being about “an emancipated minor who hangs out with some talking dogs and together they put out fires, rescue chickens, and do other cool stuff.”
The new campaign was filmed during quarantine and shot entirely on an iPhone with Spin Master’s creative team guiding the effort virtually.
A series of comedic videos and product reviews will roll out socially across Shepard and Spin Master’s social channels.