There are only four months until Christmas, and Kellytoy — a subsidiary of Jazwares — is recruiting new members of the Squishmallows Squad to spread some holiday cheer for the rest of the year.
“This year, more than ever, we’re excited about the roles Squishmallows will play in helping people get into the holiday spirit during this upcoming snuggle season,” says Kellytoy Co-President Jonathan Kelly. “Whether the most huggable Christmas tree imaginable (Carol) or a teal gnome who loves eggnog ice cream (Norma), the holiday squad brings snuggly warmth and comfort to families and collectors during what is often a stressful time of year.”
Get ready to have some #HappyMallowdays! More than 10 festive new characters are joining Kellytoy/@Jazwares‘ @Squishmallows Holiday Squad! Get the full details at the Toy Book —> https://t.co/Jqc8u2JN7o #weknowplay #squishmallows pic.twitter.com/V4gfIa75XJ
— The Toy Book (@ToyBook) August 25, 2020
More than 10 festive new friends will join the Squad this year, and each character includes a hangtag with its name and backstory. The Squishmallows Holiday Squad will be available in four sizes: a 5-inch Squishmallow priced at $4.99, an 8-inch Squishmallow priced at $9.99, a 12-inch Squishmallow priced at $14.99, and a 16-inch Squishmallow priced at $19.99.
As we head toward the spooky season, Kellytoy will also release a new collection of Halloween Squishmallows.
More than 55 million Squishmallows have sold since the brand was introduced in fall 2017. The full Squishmallows Squad includes more than 500 characters in a multitude of different sizes.