Following a colorful preview at Toy Fair New York in February, Moose Toys‘ new collaboration with YouTubers Collins and Devan Key is hitting retail.
The Collins Key YouTube channel boasts more than 21.5 million subscribers and averages more than 25 million views per video, with videos featuring DIY food, pancake art, wacky challenges, pranks, and more. The new collection will provide their engaged fanbase, known as the #KeyperSquad, tools to recreate the challenges at home.
The Moose Toys collection includes the Fake Food Mystery Challenge Wheel, Deluxe Fake Food Challenge, Double Fake Food Showdown, Ultimate Unboxing Game, and Mystery Box Collectibles.
— The Toy Book (@ToyBook) August 20, 2020
“Devan and I had a blast rolling up our sleeves and collaborating with a category leader like Moose Toys,” says Collins Key. “We’ve loved seeing what we’re so passionate about authentically come to life in this new line of products, and we can’t wait for the #KeyperSquad to try all the wild challenges within this collection!”
The range debuts Sept. 1 at Walmart before rolling out at retailers everywhere beginning Oct. 1
Beyond the signing of Moose Toys as global master toy licensee, the Key brothers also engaged Evolution USA as their official licensing and brand management partner.