YuMe Expands Distribution for Harry Potter Magical Capsules • The Toy Book

Source: YuMe/The Toy Book

Following a debut last month during Walmart’s virtual Collector Con, distribution for YuMe‘s latest Wizarding World collectible range is expanding.

Harry Potter Magical Capsules are hitting physical and digital shelves at Hot Topic, Walgreens, Indigo Books and Music, Walmart, and Amazon.

“We are overjoyed to let fans bring home a little bit of that magic with our Harry Potter Magical Capsules,” says Michael Kwan, CEO, Maxx Marketing. “Our new collectible gives fans the opportunity to collect, unbox, and experience the magic of the Wizarding World.”

The blind bag toy features seven surprises inside each capsule, including a collectible character from Harry Potter hidden inside a secret chamber. The unboxing experience includes color-coded, heat, and water-reveal components. There are 10 Harry Potter Magical Capsules to collect in series one with fan-favorite characters, including Harry, Hermione, Ron, Snape, Luna, Cedric, and more. Priced at $9.99 for single packs or $19.99 for dual packs, each capsule also includes a wand, a fantastic beast pet, and three other surprise accessories.

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