When we last caught up with Marshmello, the popular EDM DJ was launching a new kids brand alongside manager Moe Shalizi.
Now that the musically driven Mellodees has been out for a few weeks, the DJ himself is jumping into the animated action. Lil’ Mello makes his debut as a boppin’ bus driver in a new version of “Wheels on the Bus” that’s firmly targeting a new generation of preschoolers and their millennial parents.
Mellodees is rolling out globally across social platforms including YouTube, Instagram, TikTok, Twitter, and Facebook.
TSG plans to expand the Mellodees brand into toys and consumer products beginning next year.