Following the success of their Monster Jam collaboration, Spin Master Corp. and Feld Entertainment Inc. are expanding their pact to include toys based on Supercross.
The motorsports action races into toy departments next year under a five-year licensing agreement in which Spin Master will serve as the global master toy partner for the world’s premiere off-road motorcycle racing series.
“We’re thrilled that Feld Entertainment has entrusted Spin Master to bring the excitement and competitive spirit of Supercross to life in an all-new, innovative toy line,” says John Blaney, senior vice president, licensing, Spin Master. “We first embarked on our partnership with Feld in 2017 and launched a re-envisioned Monster Jam toy line in January 2019. The toy line has outpaced sales expectations and has received global praise from kids and fans, who love the authenticity and detail we’ve added to the experience. This new partnership with Supercross delivers on a number of Spin Master’s key growth strategies including expanding global sales and innovating across our portfolio by winning new licenses.”
Spin Master’s Supercross line will debut next spring with die-cast bikes and other toys designed for kids and collectors alike.